Work Experiences
I seek to cause a visual excitement with my work
Sam is currently the Display Art Director of dXp | HS Ad at LG Electronics. He specializes in digital design including programmatic advertising, UI/UX design, web design, presentation, print, and visual mockup of pre/post-sale marketing for clients and brands across all platforms. He seeks to develop visual excitement through creativity, strategy, and collaborative team effort.
Display Art Director
LG Electronics - dXp | HS Ad
July 2020 - Present
Art directs the in-house creative ad division of the company across all business units through the DCO platform.
Work with a creative director, copywriters, and designers; collaborate with the internal digital, media, commerce, back-end development, and user experience teams for deliverables; communicating the desired message.
Respond to briefs by designing concepts within the brand framework while incorporating strategy and data provided by the marketing and strategy teams.
Sr. Designer
CNN/WarnerMedia - Courageous Studios
December 2015 - July 2020
Worked with editors and producers to pitch and produce branded content for all CNN properties.
Bridged visual design and web development: built multimedia stories, interaction design, motion design, user interface, layout; created digital ad products distributed on CNN/HLN/Great Big Story properties.
Supervised works of other graphic designers, managing time, process, execution, and delivery of original designs.
Evaluated and managed production resources.
Collaborated with CNN’s Content Partnership division to design political campaign coverages, presentation decks, event signages, visual ad mocks, digital newsletters, and sales documents.
Graphic Design Instructor
Pi Art Center - NY & NJ Campus
May 2015 - April 2018
Programmed 3 courses: Advanced Portfolio; Basic Graphic Design; Graduate School Mentorship.
Taught students’ programs and tools used in the art and design industry.
Evaluated students’ abilities through assignments, 1-on-1 meetings, and assessments.
Delegated student critiques, portfolio reviews, and course final presentations.
Researched students’ college portfolio requirements.
Digital Product Designer Condé Nast - BonAppétit.com
March - December 2015
Researched and sketched wireframes to develop design patterns and user experiences.
Designed visual elements and prototyped UX interactions.
Gathered and prepared presentation materials for the internal teams and the stakeholder reviews.
Updated the style guide for front-end development.
Created final graphic production files and assets.
Launched Bon Appétit Top 50 / Hot 10 Restaurants 2015 editorial contents on the website.
Redesigned the site’s digital newsletter.
Website Designer
Condé Nast - VogueRunway.c0m
July 2014 - February 2015
Designed editorial features, digital productions, and ideated concepts.
Retouched and composited photo productions.
Updated and published daily contents on the website.
Designed promotional advertisement visuals for magazine issue 7.
Edited runway shows and seasonal collection lookbooks.
References and portfolio available upon request.
